i love freedom
ColorFX Example from endologic
In flash, adjust saturation, brightness, contrast and hue. Used to be a pain, this makes it easy.
TextFX Example
Animate all numerical TextFormat properties right on a TextField. (size, kerning, leading, color, indents, margins)
FuseFX Documentation & More from the source
mosessupposes.com/Fuse/FuseFX.html
Slide sees widgets as key to future of Net ads
Fidelity and T. Rowe Price, which invested $50 million in a 9.1% stake in San Francisco-based startup Slide, are among those banking on the firm’s widgets as a key to reaping the full ad potential from the social-networking space, according to this article. “The metrics for success are going to shift away from who can provide the most reach toward who is paid the most attention,” said Slide CEO Max Levchin. CNNmoney.com/Fortune (3/24)
Marketers seek right metric for social-network ads
Marketers are still figuring out how to accurately measure the success of social-network ad campaigns. The effectiveness of so-called conversational marketing ads placed on sites like Facebook or MySpace cannot be measured solely via traditional metrics and are often gauged using more qualitative standards, according to this article. Adweek (3/24)
From AAAA Smartbrief
Pretty amazing. Didn’t even know about 360 videos, let alone mapping those back on the inside of a Papervision sphere object.
Good reading
http://adage.com/digital/article?article_id=125790
Editor at Large Matthew Creamer is at the Ad Age Digital Marketing Conference, held at the Time and Life Building here in Midtown, and is providing updates from the day’s panels. So far during the confab’s first day: Damon Wayans discusses how to scale online talent, the general awkwardness of marketer as media player is likely to be a recurring theme, and what’s that twittering sound?
Nokia Stuff
from AAAA SmartBrief
AKQA named Digital Agency of the Year
Advertising Age has named San Francisco-based AKQA as its Digital Agency of the Year. The independent interactive shop was cited for its portfolio of edgy, integrated campaigns, as well as its product development initiatives, with its work for the launch of Xbox game “Halo 3″ singled out for special mention. Advertising Age
I like
It’s a rad site. We all love it and can’t wait to keep adding to it. It really is an experience, it really is a world, it really is a high quality show piece.
IQ Thanks to everybody on the project (too many to name here), especially to Jonathan Thompson and Brian Gorby who developed the site. I was the tech lead on the project, and as always with something that big, I generally didn’t code as much as those two guys. They rock. Oh, and thanks to Ron, the freelance illustrator who basically drew everything. That guy is a machine.
http://eurodam.hollandamerica.com/
I was the tech lead on this project, and we worked with an outside firm to do all of the coding. Lots of beautiful rendered video and stills, all for a ship that doesnt exist yet!
IQ Thanks to Mac, Melissa, Krieger, Daryl, Jimmy, Joel, Berger, Brandon, Kenneth, Sam, Zach, Grapner, Edgardo; unmentionables (Zabo, Tim & Sabrina); and our friends in the French North, Popcode Studios (the Quebecois dev shop responsible for the coding).
