Some folks were talking, and hypothetically, given the opportunity to ask Ballmer a question with Gates stepping away, I wouldn’t be able to pass up the opportunity to ask him if he thinks the shift towards centralized computing (utility, cloud, whatever) will be the tide that rights Microsoft.
(ed: it’s late, and I’ve been reading Faulkner)
I believe that MS was forged to brilliantly and correctly, yet bluntly and forcefully, redirect the entire global workforce away from the ineffecient and incapable computing powers at that time into their vision of the future of computing. We know what happened next. So now, as the tide rolls back and we all start to see the obvious and evolutionary horizon of centralized computing, does he not feel supremely qualified to redirect the world?
(ed: the following is likely gibberish)
Seeing the opportunity of the PC revolution and having what it took to not just capitalize on it, but create it, does not necessarily have to be the defining event of Microsoft. It’s likely the defining event of the Gates era of MS, but Ballmer has an equally large opportunity. And ignore the arguments about being late to realizing the power of the internet. The internet’s fatal flaw is it’s unfathomable power and celerity. It’s currently a gasoline fire. And I think that the internet was just an accelerant that forced us, the world, into our current epochal position. It’s my opinion that we’ve been brought too quickly to the threshold of this next era of data and processing power.
As technical folks, we have been recently focused too much on the problems that the explosion of a new, Live society creates. Our major engineering challenges have been focused on either how to re-develop our infrastructure as it falls into obsolescence before our eyes, or how to take advantage of these new and puissant technologies. The Internet has not just delivered on the simultaneous and incomprehensible promises of interconnectivity and immediacy, but also (and we should have expected this) brought us their immediately.
With the acquisition of Yahoo, Ballmer can literally laugh off any former criticism of MS and the web. This is hard for me to put into words, as I pay my mortgage from it, but the web hasn’t truly been special since the mid 90’s. It captivated me with it’s potential then, and, like a new fabric, we designers and entrepeneurs have been fawning to it’s beautiful and ultimately irrelevant properties. The power is in it’s permeating potence.
Changing entertainment and communication consumption patterns is not a big money game. Changing all of the global mercantile markets is.
I’ve been frustrated with our reticence to acknowledge this truth. I’m tired of hearing about ‘the future of computing’. The future was yesterday. The future has happened.
The world is begrudgingly swinging back towards the paradigms that Gates and Ballmer set out to defeat. In their first decade, they accomplished this. In the second, they created their empire. And in their third, they raced to catch up with what they had ignored while they built the infrastructure to support themselves. Now, entering their fourth decade, they have the power to pull humanity towards a future where information technology and management is invisible and everywhere. A future where devices don’t need to habitually and cannibalistically improve themselves. They simply can be the best at what they need to be.
MS still controls the tools we use to manifest our ideas. Their decision to own the software, the mechanics of thought and intention, rather than the hardware allows them to adapt more quickly than their peers. Can MS separate Office from a machine and associate it with a human? Can they put it duplicitly in his pocket, on his TV, and on his lap? If they can, they empower everyone, everywhere. Maybe the ultimate and poetic fate of Windows is to be truly that: a transparent and ethereal lens.
Gates and Ballmer’s vision was to put a PC in every home. Ballmer can put the power of the PC everywhere.
thoughts i couldn’t fit in
- nikolai tesla is the ghost in larry and sergey’s dreams
- Like an axe before metal, our current devices still split wood.
- hardware is the brittle and feeble body, software is the soul and spirit